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Reference
Magazine Series
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The Military Times Reference Magazine Series offers a
unique and powerful forum for your advertising. These 5 special reference
magazines focus on areas of keen interest to the military market. Ranging
from guides to recreational choices for this young, active market to annual
keepsake editions about the tradition and heritage of military service,
these extensive reference volumes are highly anticipated and enjoy tremendous
reader response.
Produced on glossy magazine stock in full, vibrant color,
these reference volumes are inserted into the full distribution of a given
week’s issue of Army Times, Navy Times, Air Force Times and Marine Corps
Times. Because of their strong value and reputation in the market, the
week of distribution for a Military Times Reference Magazine enjoys a
significantly higher-than-average newsstand distribution and prominent
in-store promotion. Most of all, the Military Times Reference Magazines
are kept, used and read repeatedly throughout the year, providing your
company with a high-visibility platform with an entire year’s worth of
advertising exposure.
2003
Reference Magazine Calendar
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Handbook for Military
Life
Issue Date: May 5, 2003 Ad Closing Date: March
21, 2003
With informative articles from basic pay and benefits
to housing and education, the annual Handbook for Military Life
is an in-depth reference for service members looking for essential
information concerning their careers and benefits. Detailed information
on health care, taxes, retirement, child care and community resources,
as well as a "how to" section on moving round out the Handbook for
Military Life, making this an indispensable guide that our readers
covet. Each year thousands of extra copies are purchased by military
installations for further distribution to military families. Kept
close at hand and continually referred to, your advertising message
in the Handbook for Military Life reaches the military audience
repeatedly through the course of the year.
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Military Times
History Magazine: America's Century of Military Flight
Issue Date: June 9, 2003 Ad Closing Date: April 25, 2003
On Dec. 17, 1903, Orville Wright's dream of flight
took wing on a lonely
stretch of beach at Kitty Hawk, North Carolina. Wright was airborne
only
12 seconds and flew only 120 feet, but it was the fulfillment of
man's
long-held desire to fly. Now 100 years later, America's Century
of
Military Flight chronicles the evolution of military flight from
the
earliest days to the age of immense air power. From Wright's days
working with the Army to air power's coming of age during World
War II
to today's conquering of space, this beautifully illustrated magazine
is
bound to connect with an audience deeply interested in the role
of
military aviation. Don't miss this powerful opportunity to involve
your
company and products in a tribute to military flight.
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Guard & Reserve Handbook
Issue Date: August 25, 2003 Ad Closing Date: July 11, 2003
The Guard and Reserve Handbook provides essential
information unique to the Guard and Reserve. From their expanding
role in today’s military to the impact upon their civilian employment,
the Guard and Reserve Handbook helps Guardsmen and Reservists navigate
the special circumstances they face. Featuring subjects such as
pay and allowances, education benefits by state, enlistment and
mobilization, the Guard and Reserve Handbook is enormously useful,
popular and highly anticipated by Guardsmen, Reservists and their
families. Several thousand copies are requested for bonus distribution
to 158 National Guard Armories and 478 Reserve units and commands,
and thousands of further bonus copies will be distributed at the
National Guard Association conference and tradeshow in Biloxi, MS,
September 15-17, 2002.
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Military Recreation
Resource Guide
Issue Date: October 13, 2003 Ad Closing Date: August 29, 2003
The Military Recreation Resource Guide is customized
for the young, active military audience, providing readers with
a compendium of places and ways to enjoy their off-duty time. From
beaches, military resorts, golf courses, to skiing, camping and
the wide variety of outdoor recreation sports, the Military Recreation
Resource Guide offers service members and their families unique
ideas and specific information on how to get the most out of military
recreational opportunities.
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Guide to Military
Installations Worldwide
Issue Date: November 10, 2003 Ad Closing Date: September 26, 2003
The reference directory to installations across
the globe. The Military Times Guide to Military Installations Worldwide
provides detailed, comprehensive listings of installation functions,
active duty and civilian populations, services offered at each installation,
service-specific maps and important contact numbers for bases and
posts throughout the world. This invaluable guide provides accurate,
essential information in a format that makes it easy for readers
to obtain significant data about any installation. Widely acclaimed,
the annual Guide to Military Installations Worldwide is not only
one of the Military Times biggest newsstand draws, but thousands
of further copies are ordered by service members throughout the
Guide’s year-long lifetime. An extraordinary resource for our readers,
and a superb opportunity for you to gain wide and lasting advertising
visibility in the military market.
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Reference
Magazine Rates and Requirements
Reference Magazine Rates
| 4 Color |
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| Full Page |
$20,171
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| 2/3 Page |
$16,602
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| 1/2 Page |
$14,303
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| 1/3 Page |
$11,789
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| 1/6 Page |
$9,220
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| Back Cover |
$25,038
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| Black & 1 Color |
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| Full Page |
$16,808
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| 2/3 Page |
$13,171
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| 1/2 Page |
$10,829
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| 1/3 Page |
$8,266
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| 1/6 Page |
$5,649
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| Back Cover |
$21,767
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| Black & White |
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| Full Page |
$14,446
|
| 2/3 Page |
$10,707
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| 1/2 Page |
$8,300
|
| 1/3 Page |
$5,665
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| 1/6 Page |
$2,975
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Reference Magazine Mechanical
Requirements
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Non-bleed
width x depth
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Bleed
width x depth
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| Spread |
14.75" x 10"
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16.125" x 10.875"
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| Full Page |
7" x 10"
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8.125" x 10.875"
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| 2/3 Page vert. |
4.625" x 10"
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5.237" x 10.875"
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| 2/3 Page horiz. |
7" x 6.5"
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8.125"x 6.875"
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| 1/2 Page vert. |
3.375" x 10"
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3.625" x 10.875"
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| 1/2 Page horiz. |
7" x 5"
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8.125" x 5.625"
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| 1/3 Page vert. |
2.25" x 10"
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2.875" x 10.875"
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| 1/3 Page horiz. |
4.625" x 5"
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NA
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Specifications
Bleed size is before trim. Publication is printed web
offset, saddle stitched and trimmed. Size of book after trimming is 7.875"
x 10.5". Full page and partial page bleed ads must be designed to run
on both right and left hand pages. Dimensions allow for 0.1875" bleed
trim on all bleed edges. Type and important subject matter must be kept
at least .25" inside final trim edge. For safety, keep all important matter
within non-bleed image area.
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