Reference Magazine Series
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The Military Times Reference Magazine Series offers a unique and powerful forum for your advertising. These 5 special reference magazines focus on areas of keen interest to the military market. Ranging from guides to recreational choices for this young, active market to annual keepsake editions about the tradition and heritage of military service, these extensive reference volumes are highly anticipated and enjoy tremendous reader response.

Produced on glossy magazine stock in full, vibrant color, these reference volumes are inserted into the full distribution of a given week’s issue of Army Times, Navy Times, Air Force Times and Marine Corps Times. Because of their strong value and reputation in the market, the week of distribution for a Military Times Reference Magazine enjoys a significantly higher-than-average newsstand distribution and prominent in-store promotion. Most of all, the Military Times Reference Magazines are kept, used and read repeatedly throughout the year, providing your company with a high-visibility platform with an entire year’s worth of advertising exposure.

2003 Reference Magazine Calendar

Handbook for Military Life
Issue Date: May 5, 2003 Ad Closing Date: March 21, 2003

With informative articles from basic pay and benefits to housing and education, the annual Handbook for Military Life is an in-depth reference for service members looking for essential information concerning their careers and benefits. Detailed information on health care, taxes, retirement, child care and community resources, as well as a "how to" section on moving round out the Handbook for Military Life, making this an indispensable guide that our readers covet. Each year thousands of extra copies are purchased by military installations for further distribution to military families. Kept close at hand and continually referred to, your advertising message in the Handbook for Military Life reaches the military audience repeatedly through the course of the year.

Military Times History Magazine: America's Century of Military Flight
Issue Date: June 9, 2003 Ad Closing Date: April 25, 2003

On Dec. 17, 1903, Orville Wright's dream of flight took wing on a lonely stretch of beach at Kitty Hawk, North Carolina. Wright was airborne only 12 seconds and flew only 120 feet, but it was the fulfillment of man's long-held desire to fly. Now 100 years later, America's Century of Military Flight chronicles the evolution of military flight from the earliest days to the age of immense air power. From Wright's days working with the Army to air power's coming of age during World War II to today's conquering of space, this beautifully illustrated magazine is bound to connect with an audience deeply interested in the role of military aviation. Don't miss this powerful opportunity to involve your company and products in a tribute to military flight.

Guard & Reserve Handbook
Issue Date: August 25, 2003 Ad Closing Date: July 11, 2003

The Guard and Reserve Handbook provides essential information unique to the Guard and Reserve. From their expanding role in today’s military to the impact upon their civilian employment, the Guard and Reserve Handbook helps Guardsmen and Reservists navigate the special circumstances they face. Featuring subjects such as pay and allowances, education benefits by state, enlistment and mobilization, the Guard and Reserve Handbook is enormously useful, popular and highly anticipated by Guardsmen, Reservists and their families. Several thousand copies are requested for bonus distribution to 158 National Guard Armories and 478 Reserve units and commands, and thousands of further bonus copies will be distributed at the National Guard Association conference and tradeshow in Biloxi, MS, September 15-17, 2002.

Military Recreation Resource Guide
Issue Date: October 13, 2003 Ad Closing Date: August 29, 2003

The Military Recreation Resource Guide is customized for the young, active military audience, providing readers with a compendium of places and ways to enjoy their off-duty time. From beaches, military resorts, golf courses, to skiing, camping and the wide variety of outdoor recreation sports, the Military Recreation Resource Guide offers service members and their families unique ideas and specific information on how to get the most out of military recreational opportunities.

Guide to Military Installations Worldwide
Issue Date: November 10, 2003 Ad Closing Date: September 26, 2003

The reference directory to installations across the globe. The Military Times Guide to Military Installations Worldwide provides detailed, comprehensive listings of installation functions, active duty and civilian populations, services offered at each installation, service-specific maps and important contact numbers for bases and posts throughout the world. This invaluable guide provides accurate, essential information in a format that makes it easy for readers to obtain significant data about any installation. Widely acclaimed, the annual Guide to Military Installations Worldwide is not only one of the Military Times biggest newsstand draws, but thousands of further copies are ordered by service members throughout the Guide’s year-long lifetime. An extraordinary resource for our readers, and a superb opportunity for you to gain wide and lasting advertising visibility in the military market.

Reference Magazine Rates and Requirements

Reference Magazine Rates

4 Color  
Full Page
$20,171
2/3 Page
$16,602
1/2 Page
$14,303
1/3 Page
$11,789
1/6 Page
$9,220
Back Cover
$25,038
Black & 1 Color
Full Page
$16,808
2/3 Page
$13,171
1/2 Page
$10,829
1/3 Page
$8,266
1/6 Page
$5,649
Back Cover
$21,767
Black & White
Full Page
$14,446
2/3 Page
$10,707
1/2 Page
$8,300
1/3 Page
$5,665
1/6 Page
$2,975

Reference Magazine Mechanical Requirements

 
Non-bleed
width x depth
Bleed
width x depth
Spread
14.75" x 10"
16.125" x 10.875"
Full Page
7" x 10"
8.125" x 10.875"
2/3 Page vert.
4.625" x 10"
5.237" x 10.875"
2/3 Page horiz.
7" x 6.5"
8.125"x 6.875"
1/2 Page vert.
3.375" x 10"
3.625" x 10.875"
1/2 Page horiz.
7" x 5"
8.125" x 5.625"
1/3 Page vert.
2.25" x 10"
2.875" x 10.875"
1/3 Page horiz.
4.625" x 5"
NA

Specifications

Bleed size is before trim. Publication is printed web offset, saddle stitched and trimmed. Size of book after trimming is 7.875" x 10.5". Full page and partial page bleed ads must be designed to run on both right and left hand pages. Dimensions allow for 0.1875" bleed trim on all bleed edges. Type and important subject matter must be kept at least .25" inside final trim edge. For safety, keep all important matter within non-bleed image area.

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