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Online Advertising
Established in 1993 and with nearly 2 million page views per month, the
Military City Web sites — ArmyTimes.com, NavyTimes.com, AirForceTimes.com
and MarineCorpsTimes.com — are the most relevant online news and
information service for the active duty military population, their families
and the career retiree.
Military families have an average disposable income that is 3% higher
than the average U.S. family. Reach this Internet savvy audience by taking
advantage of one of the many advertising online advertising opportunities
available on the Military City Web sites.
Go directly to rates
Online Sponsorship Opportunities:
Home Page Sponsorship
The premium visibility of home page sponsorship ensures you reach this
market with $76 billion in buying power and puts your message front and
center on the online source for original military news.
Channel Sponsorship
Channel sponsorship offers prominent visibility and brand identification
in areas ranging from career-minded topics to the fundamentals of military
community and family life.
To see channel descriptions, click
here.
E-mail Newsletter Sponsorship
With our exclusive e-newsletters, your message will be delivered directly
to our readers’ desktops. Since Military Times readers opt-in to
receive these news updates, your sponsorship message will reach a welcoming
and highly targeted audience.
Online Advertising and Sponsorship
Rates:
Gross Rates are CPM based:
| Ad
Type |
Rates |
Minimum |
Size
(pixels) |
| Skyscraper
Ad |
$60/1000 |
$6000
monthly |
120
x 600 |
| Window
Ad |
$48/1000 |
$4800
monthly |
120
x 240 |
| Full
Banner Ad |
$36/1000 |
$3600
monthly |
468
x 60 |
| Half
Banner Ad |
$30/1000 |
$3000
monthly |
234
x 60 |
• Minimum monthly buy: 100,000 impressions
• Minimum weekly buy for recruitment advertising: 30,000 impressions
• Please contact your Military Times representative for pricing
on premium positions.
Home page Sponsorship (limited to 6 sponsors)
Features include:
• Your company (130 x 25 pixels) logo at the top of the four service-specific
home pages
• Your large window display (120 x 240 pixels) will rotate on the
home pages
• Your company logo on select promotional materials at select trade
shows
| Gross
Rates / Week |
Minimum |
| $1345 |
52 weeks |
| $1945 |
26 weeks |
| $2540 |
13 weeks |
Channel Sponsorships
As a Channel Sponsor, your company’s message (234 x 60 pixels) will
appear at the top of every page in the selected channel, constantly associating
your message with that particular topic.
| Gross
Rates / Week |
Minimum |
| $940 |
52 weeks |
| $1495 |
26 weeks |
| $2090 |
13 weeks |
| $2915 |
4 weeks |
E-mail Newsletters
Our daily newsletters reach thousands of readers at every level of the
U.S. military. Your message will appear on the screens of an audience
that actively wants the latest news and information. Contact your Military
Times representative for the latest selection and pricing.
Custom Splash Pages
More and more advertisers are using custom splash pages to drive home
their online promotions. We can provide complete custom pages for your
next campaign, quickly and cost-effectively. Please contact us for rates
and specifications.
Other Opportunities Are Available. For Sponsorship and Advertising Information,
Phone: (703) 750-8751• Fax: (703) 658-8410 • E-mail: ahoward@atpco.com
For Mechanical Specifications and Production Department contacts, please
click here.
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