Circulation and Demographics
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Military Demographics Young, active, educated and computer-savvy, our readers have a considerably higher disposable income than the U.S. average.

3.3 million total U.S. military worldwide Active Duty 1,385,116 Spouses 728,408 Children 1,207,087 Active duty military demographic snapshot Men 85% Women 15% Age 18 - 25 45% Age 26 - 34 30% Age 35+ 25% Married 53% Note: Numbers are rounded. 0.1% are under age 18 Education High School Graduate 96% Some College 45% College Graduate 18%

Household income (HHI)
Military personnel have access to tremendous on-base benefits, which gives
them a significantly higher disposable income than the general population.

Average Family HHI	$71,348 3% higher than the U.S. family household income
Average Officers Salary	$85,858
Average Enlisted Salary	$42,491

(Sources: Military Times Pay Chart, U.S. Census Bureau)

How does the “Military City” compare?

Diversity

Caucasian	66%
African-American	20%
Hispanic	8%
Other	6%

Other notables

Internet Availability: 92.8%

Made Internet Purchase: 66.5%

1/3 of military families move each year

Base stores generated over $15 billion in sales in 2001

Army/Air Force online store aafes.com generated over $57.0 million in sales in 2001

The military represents 1.3% of U.S. families and had 2.1% of U.S. babies in 2001

On-base Facilities – Fitness Centers: 592 Golf Courses: 187 Bowling Alleys: 291 Movie Theaters: 203 Ski visits by military personnel annually: 1+ million

Circulation & Readership Army Times, Air Force Times, Navy Times and Marine Corps Times are considered "the bible" of the military market. In fact, our readership is so loyal that service families pay for these publications themselves, either by subscription or at newsstands. Blanket penetration, loyal readers and 100% paid circulation – your most efficient, effective and targeted media choice.

Over 1 Million readers weekly 240,000 paid circulation (est. 4.25 pass-along readers per issue!) 100% ABC paid circulation 83% paid subscription – $52.00 per year 17% newsstand – $2.25 per copy Source: ABC June 2002 Statement, Readers Survey Feb 2002 In a single week MilitaryTimes publications reach 72% of entire active duty military
In a single year MilitaryTimes publications reach 82.5% of all officers an average of 43 times 84.7% of all noncommissioned officers an average of 42 times 86.7% of all enlisted personnel an average of 40 times 50.5% of all military spouses an average of 27 times Source: Readers Survey Jan 2002

Newsstand sales

Highest sales of any publication in military exchanges

Sold directly on 100% of U.S. military bases worldwide (450)

MilitaryTimes Media Group employs a dedicated network of 105 newsstand distributors to ensure high sales volume at the largest exchanges.

Loyal, active readers

91.9% of enlisted and 86.7% of officers read 4 out of 4 issues

On average, enlisted readers spend an average of 58.4 minutes reading MilitaryTimes

On average, officers spend an average of 44.8 minutes reading MilitaryTimes

85.7% of enlisted readers and 73.8% of officers spend 30 minutes or more with MilitaryTimes

89.5% of readers have taken an action as a result of reading MilitaryTimes.

Source: Military Times Media Group 2001 MRI Custom Study

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