TAKE A LOOK AT A UNIQUE $95 BILLION MARKETING OPPORTUNITYThe U.S. military payroll tops $95 billion annually. When you look at the 1.4 million people serving on active duty, you're looking at today's "Super Consumers." They're young and affluent, with and average annual compensation of more than $54,000 (vs. $33,700 for all U.S. adults). Nearly 55% of them are married and heads of household.
Unlike their civilian counterparts, they all have full-time jobs, 30 days' annual paid vacation, with basics like rent and meals and health care already taken care of. Because most major shopping is done through the tax-free military exchange and commissary system, every dollar buys 30% more.
The Military Times' subscriber has an average household income of more than $82,618 (27% higher than the average U.S. household income.)
So, if you sell things young men and women enjoy - you'll sell more of them to this market.
A powerful 100% paid ABC audited circulation base combined with strong weekly newsstand sales, active pass-along readership and an unequaled distribution network.
OUR MISSION: To serve members of the U.S. Military and their families with independent, award-winning journalism. And to provide actionable information - insight and advice that impacts their careers and their lives in a positive way.
OUR MARKET: The active duty, guard and reserve members of the U.S. military and their families - 3.3 million STRONG. We've served them for over 60 years, building a unique and trusted relationship.
OUR MEDIA: Each of the four Military Times Media Group newsweeklies - Army Times, Navy Times, Air Force Times and Marine Corps Times - and each of their complementary websites - is dedicated to a specific service branch and its unique culture.
Nobody delivers this market to advertisers as effectively or efficiently as the Military Times.